Major Platforms
The major platforms powering the ecosystem. No ratings -- just resources, updates, and a bridge between platforms and operators.
About this section
This section features major advertising and commerce platforms. Unlike our other listings, these are not rated or reviewed -- they serve as a resource hub connecting operators with official platform resources and updates.
Google Ads
The world's largest advertising platform. Essential for search, display, YouTube, and Performance Max campaigns.
Latest Updates
Performance Max AI updates
2026-02New AI-powered creative generation and audience signals in PMax campaigns.
Demand Gen campaigns expansion
2026-01Demand Gen campaigns now available across more surfaces with enhanced reporting.
Meta Ads
Facebook and Instagram advertising platform. The backbone of most ecom and affiliate ad strategies.
Latest Updates
Advantage+ Shopping 2.0
2026-02Enhanced Advantage+ Shopping campaigns with better creative optimization and audience expansion.
AI-powered creative tools
2026-01New generative AI tools for creating ad variations directly in Ads Manager.
Shopify
The #1 ecommerce platform powering millions of stores. From dropshipping to enterprise DTC brands.
Latest Updates
Shopify Magic AI features
2026-02AI-powered product descriptions, customer support, and store optimization tools.
Checkout extensibility updates
2026-01New checkout extensions for upsells, bundles, and payment customization.
TikTok Ads
The fastest-growing ad platform for ecom and performance marketers. TikTok Shop integration makes it a complete commerce platform.
Latest Updates
TikTok Shop affiliate features
2026-02Enhanced affiliate tools for TikTok Shop including commission tracking and creator partnerships.
Smart Performance Campaigns
2026-01Automated campaign optimization using AI for better ROAS across all objectives.
Snapchat Ads
Reach the next generation of consumers. AR lenses, story ads, and dynamic product ads for ecommerce.
Latest Updates
AR Commerce features
2026-01New AR try-on experiences for ecommerce advertisers with direct checkout integration.